Search and Deploy, brought to you by Rainmaker Platform, recently reached out to interview me about how to cozy up with bloggers and journalists to boost influence.
I chatted with the host, Loren Baker, about what’s worked for me, what hasn’t and what others can do to cut through the white noise. We discuss how to “stalk” bloggers/journalists on social media in the right ways to get what you want, how to avoid just asking for favors and provide value in return, and how to prevent SEO from taking over quality coverage.
I share with listeners how to craft the ideal email pitch, how to get noticed without being obnoxious and the foundations for building long-lasting relationships. As a writer for numerous outlets including Forbes, TechCrunch and more (and as an entrepreneur myself, of course!), I’ve created my fair share of pitches. Some work, some don’t and I’ve learned hard lessons I’m happy to share with those just starting out.
Listen to the entire program and find out what you can do to truly win friends (or at least bloggers) and influence people (like journalists).
